Phase 1: Discovery & Strategy (Weeks 1-2) We start with a call to understand your business, goals, and how you actually talk. You'll receive strategic questions ahead of time to help you prepare. From there, we build your custom strategy that includes KPIs, marketing audit, competitor analysis, content pillars designed to attract the right clients, and a voice guide that captures your exact words and style.

Phase 2: Pilot (Weeks 3-5) Once your strategy is approved, we create your first batch of content. You'll have your first 30-minute content interview, send us any assets we need, and review everything together. We refine until it sounds exactly like you and you're proud to post it. Then we launch.

Phase 3: Growth (Week 6+) Now you're in a rhythm. A 30-minute interview every two weeks keeps fresh ideas flowing—and gives you the accountability to stay consistent without doing the work yourself. Your dedicated team handles creation, scheduling, engagement, and reporting while you focus on your clients and your business.

Phase 4: Expansion (Beyond Month 6) We refine your strategy based on what's working and where your business is headed. If it makes sense, we explore new platforms or content types like Substack or email marketing—but only when you're ready.