And you've heard the term "Marketing Funnel" thrown around more times than you care to count. (aka a lot)
It sounds like an interesting principle, but nobody ever explains exactly what that means - and how to incorporate that into something smaller scale, like say, for a social media business account.
Knowing how your content fits into the grand scheme of marketing as a whole would immensely improve your strategies for your clients.
Plus, when it's data-driven and sales psychology-based, your clients will be experiencing higher-level results.
The 4 Non-Negotiables to Creating a Successful Strategy including selecting your KPI’s (key performance indicators) so that you can track results, goal setting for growth that's realistic, and how to speak to your client’s target audience with unique, branded messaging and a sales focus.
A Breakdown of Traditional Marketing Funnels and how to utilize them for your clients, no matter their industry or account size, so that you can create a funnel with your client's content.
Paid vs. Organic Content Strategy so that you know whether your client should or shouldn't run paid ad campaigns on the different social platforms.
Understanding Metrics & Reporting so that you know what to include, what to say, and how to answer your clients questions during your monthly results reports.
Being that social media manager that can whip up a powerful marketing strategy at the drop of a hat sounds pretty great.
Having clients gush about how impressed they are with the work you’ve been doing for them? Talk about skyrocketing your confidence to the moon!
When your strategy is backed by psychology and marketing principles that every brand from Target to Netflix to Rihanna use, you can be confident that you're able to get your clients actual results with no-fluff strategies.
I want to help you get there.
When I first started my social media management business, I was a newly divorced mom of two desperate to make ends meet.
I have a BA in Advertising and over 10 years of experience in marketing and sales at the time, but I was struggling to find a position that valued the work I did enough to compensate me fairly.
Instead, I jumped feet first into creating my own business running social media for entrepreneurs and small businesses. After two years of being full-time, my agency hit 6-figures and continues to hit growth trajectory goals each year.
Each time I increased my skillset, I raised my rates until I was able to charge premium pricing. It keeps my client roster small, allows me to set my own hours each week, and has given me the flexiblity and financial freedom that I was after.
(And then some! My income is much higher than it would be working for someone else.)
It all comes back to the results that you can deliver for your clients.
Goal setting ∙ Every successful marketing strategy starts by answering this question, "What, specifically, are we trying to accomplish?" We'll cover which goals to realistically set for your clients' social media campaigns.
Key Performance Indicators (KPI's) ∙ Discover which metrics you should be tracking based on the goals you've set.
Target Audience ∙ Learn how to hack your target audience so that you can discover exactly what your content messaging should be in a way that sets them as the hero of their own story.
Competitor Analysis ∙ Dive deep into what your client's competition is up to with a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and Unique Value Proposition (UVP) / Unique Selling Proposition (USP).
Branding ∙ Know which elements you need to incorporate into your strategy.
Market Funnel Overview ∙ Dive into the nitty-gritty of the 4 levels of a marketing funnel - and how to guide your client's target audience through each step in order to secure the call to action follow through.
Marketing Funnel Development ∙ Develop your own social media marketing funnel and determine which tools of the trade you can use to guide your audience through it - whether that's organic or non-organic. We cover the over-arching plan as well as the step by step implementation strategy.
Realistic Timelines ∙ We're revealing exactly how long a marketing campaign needs to be to cover each step of the funnel based on awareness and whether it's a low, mid, or high ticket product.
4 Buyer Personalities ∙ Know exactly how to create content that speaks to the 4 different types of buyer personalities and see real-life examples demonstrating each.
Interpreting KPI Data & Reports ∙ Once a strategy has been implemented, we analyze and interpret the data by compiling this into a report that our client can easily understand.
We're leveraging social media purchasing behaviors + data-driven psychology so that you can have a clear picture of your client's social media marketing funnel.
You want to utilize social media marketing funnels so that you'll know exactly what to say in your posts to get results that meet your client's expectations.
You're ready to develop data-driven strategies that impress and retain clients.
You're craving an exact step-by-step blueprint so that you know exactly what to do when your client comes to you with something new, regardless of their industry.
*To qualify for a refund, proof that course was completed and methods were implemented without results are necessary. View Teachable's refund policy.
YEP! If your client knows who their target audience is and the benefits of what it is that they offer, then you'll have everything that you need to make this work for their niche. We combine your target audience's needs with data-driven social media behavior and marketing psychology. This trifecta approach is applicable to any niche.
This mini-course was created for those who already have the basic foundations of social media management in place and are ready to learn more advanced marketing strategies. This course is not platform specific and is focused on strategy only, not management. For more on running a successful social media management business, see the Social Media Manager Success Incubator.
Upon purchase you will be emailed login access from Teachable to your mini-course dashboard. This hosts the recording and both versions of the workbook - whether you want to print it out and fill it out by hand or keep it all digital.
After your one-time purchase is completed, you'll have lifetime access to the mini-course and workbook.