pricing • clients • strategy workflows • growth

pricing • clients • strategy •  workflows • growth
What you actually need to know to run your social media management business

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Create content that looks polished and performs — for your clients and yourself. 

  • Graphic design
  • Copywriting
  • Video editing
  • Writing hooks that perform
  • Creating content your clients are proud to post
  • Making your own content while managing everyone else's

Content Creation

Business Growth 

Grow your business without just adding more clients to your plate. 

  • Building income that doesn't depend on taking on more clients
  • How many clients you can handle at each stage
  • When to build a team
  • Scaling decisions
  • Real lessons from seven years of doing this

Keep your business organized from onboarding to reporting. 

  • ClickUp and Dubsado walkthroughs
  • Automations
  • Tool recommendations from what we actually use at Sugarpunch Marketing®
  • Burnout recovery

Workflows + Systems 

Charge what you're worth and have pricing conversations that go well. 

  • Raising your rates
  • What clients expect at every price tier
  • Defining what is and isn't your responsibility
  • Clients adding work that wasn't part of the agreement
  • Pricing conversations
  • How to walk away from a client relationship that's no longer working

Pricing

Manage clients without it taking over your entire day. 

  • Onboarding
  • Offboarding
  • Content approval processes
  • What client communication should actually look like week to week
  • Client retention
  • Boundary language
  • Scripts for clients who keep changing their mind or adding work outside the agreement

Client Management 

Content Strategy

Build strategies your clients trust and results you can prove. 

  • Content calendar creation
  • Buyer journey mapping
  • Building strategies grounded in real data
  • SEO for social media
  • Presenting your strategy to clients

Land clients who value what you do and are excited to work with you.

  • Talking about your services
  • Pitching
  • Portfolio building
  • Discovery calls
  • Outreach strategies
  • Networking that leads to booked clients

Getting Clients