Kick-off the program with Shanté's inside look on what a social media manager niche is, whether you should or shouldn't niche down (and when to do it, if you do), and the industries that make the best types of clients for social media managers.

Every social media manager has a unique background, perspective, and interests - which means that your ideal client is unique to you! Not only will you be able to determine who it is that you want to work with, but you'll also learn the strategies you can utilize to find and connect with them... and then nurture the relationship so that they turn into a warm lead along with scripts for posts, short-form video, and networking groups.

Get some much needed mindset coaching when it comes to discomfort around selling, and then learn exactly what to say and how to say it without feeling like you’re a pushy car salesman and instead, come from a place of integrity with non-skeezy, ethical selling. You'll learn how to invite a warm lead to a discovery call without making them feel pressured, be trained on how to pitch to the warm lead - whether that is on the discovery call itself OR in the DMs... and understand the most common objections, what they mean and what to say to answer those questions confidently. (Did we mention there's scripts for all of the above?)

The type of client that you have determines how you feel about your business. If they're pushy, too-cheap or have any other red flags, they're going to make your life difficult. Shanté shares what those red-flags are, as well as how to determine what yellow and green flag clients look like so that you can spot a dream client and a problem client before you agree to work together.

Being able to craft smart marketing proposals that establish you as the standout social media manager can help you land more clients. Shanté walks you step-by-step through what you should and shouldn't include in your marketing proposal, provides copy and examples, and gives you her successful follow-up formula with scripts and timelines.

Having realistic expectations is important to long-term success, so Shanté's also sharing a behind-the-scenes look of her discovery calls including a deep-dive into clients who booked and stayed long-term, clients who booked and canceled, and clients who did not book with her. She's also revealing what the average close rate is, how to determine yours, and how hers has changed every year for the least 5 years.