Make any type of content bingeworthy (whether it's in image, video, or carousel) for any client in any industry. The more your client's audience watches them, the more memorable they're becoming, and the higher the conversions they'll get.
Bingeable content is the key ingredient to cultivating a community that loves everything your client does and helps them stand out within their industry (plus it makes the algorithms happy.)
Every account whose growth has skyrocketed has this one thing in common - bingeworthy content.
You're ready to be that creative unicorn that can write punchy captions, edit short-form videos for maximum views, and design graphics that will have your clients saying "Omgggg this looks amazing!!!"
You want to use keywords, SEO, and hashtags to optimize results.
You want to create high-performing social media content for your clients.
No matter which social media platform you're on, they all have one thing in common: the algorithms. It decides who's in, who's out, and which accounts deserve the most visibility and growth. We're getting detailed in how the algorithms work and each element you need to maximize as a social media manager.
Shanté walks you through necessary design principles and rules that many self-taught designers miss. From balance to positioning to colors to typography, you'll learn how to create a stunning, on-brand social media graphic (whether it's an image or carousel) and avoid common beginner mistakes. For each principle you'll learn, you'll have a practice exercise to submit for feedback so that you can ensure that you're truly mastering these graphic design skills.
Content creation can suck up a LOT of time and energy, which is why Shanté has included her favorite Canva shortcuts, tools, and features that every social media manager should use to create high-quality content quickly. (And provided practice exercises for each!)
Brainstorm aesthetics for your client no matter which industry they're in, generate a cohesive color palette (if needed), and create a sustainable grid-plan so that you know what each post should look like without having to spend hours re-arranging everything until it looks just right. (Practice exercise included!)
Arguably the MOST important skill a social media manager can have - being able to write compelling copy. Whether you're using it in your social media images, video, or captions, it needs to make a big impact! Utilize the ice-cream sandwhich method, hooks, power words, and formatting methods to write words that your client and their audience will find on-brand AND worth reading. (Practice exercise included!)
Your crash course into filmography! Know exactly which video format you should be using for your clients, avoid the biggest video editing mistakes social media managers make, and learn how to create short-form content that keeps your client's audience engaged throughout the ENTIRE video with pacing and pattern-breaking principles. (Practice exercise included!)
Easily plug-n-play these hook and call to action ideas into your content so that you can create scroll-stopping content for clients in record time.
After each lesson, you'll utilize what you've just learned and submit your practice exercise to demonstrate your new skills. Get peer reviewed so that you can further hone your skillset before you use it for clients!