Whether you're already running your freelance social media management business or are still in the planning stages, what you really want is to make sure that you have everything you need to make money efficiently... but it's honestly been overwhelming!
You need organization, guidance and a step-by-step approach so that you know the best (and most efficient way) to get paid by clients, onboard and offboard them and the ACTUAL process of creating content and getting it approved.
(And then there's the more business-y stuff you've been avoiding like naming your business without the risk of getting sued and using contracts...)
You want a simple step-by-step to follow so that you know exactly what your options are, AND what the non-negotiables are for getting things running smoothly.
You're dedicated to the process and are ready to do what it takes to get your business organized and systemized so that you can make your life easier.
You're either new to this freelance social media management business thing - or are already in knee-deep and are struggling with juggling all the tasks.
We kick-off the program with the most exciting element of starting your business - coming up with a name and brand!
Not only do we discuss what you should name your business, but we also dive into how to make your brand stand out, provide a personalized moodboard that matches your brand personality (via our Mentee fav 'What Should Your SMM Brand Be?' quiz!), and how to check whether you can legally use your new business' name without getting sued.
Today is all about working with clients!
You'll discover how your future clients will find you, what the exact steps are for onboarding a client, and start working on completing your Onboarding Welcome Packet that you will provide to all of your new clients so that they'll know exactly what to expect from you.
There are multiple ways to get paid by your social media management clients!
During this lesson, you'll learn what software options you have to send invoices and accept payments (plus what Shanté does and doesn't recommend), get your invoicing system all setup, and working on the payment instructions page of your Onboarding Welcome Packet.
Contracts don't have to be scary! Whether you're looking for a lawyer-drafted one (strongly recommended!) or are going the DIY route, you'll know exactly what needs to be included in your contract (and/or where to get one), how to get it signed without needing a printer or scanner, and have a handy resource of Policies & Customer Service Scripts so that you know exactly what to say and how to respond to a variety of common (but often difficult to answer) client requests.
Discover the ins and outs of how to actually manage a client's account, from getting all of the information that you need from your clients to start (including gaining login access), a simple-to-use content creation system, and how to get your content approved by your client.
If you're wanting to build a business that doesn't fizzle out in a few months, then this is one of the MOST important days of the program! Shanté shows you exactly how to organize your business, including client content, scheduling, monthly reporting, and the best practices to communicate with your clients so that you can keep them happy without having to bend over backward.
During our final lesson, we prep for your official launch by putting the final touches on providing an impressive client experience from onboarding to offboarding! Not only do we discuss how to get referrals and testimonials (along with scripts to send to clients!), but we also talk about what to post on your social media accounts to get officially launched!
Shanté has created 12 unique moodboards for your SMM brand including: done-for-you color palettes, inspiration images, fonts, aesthetics, graphic elements, and more! Take the guess work out and discover which one best suits you by taking the quiz: 'What Should Your SMM Brand Be?'
With a well put-together welcome packet, you're setting clear expectations for your clients and yourself, establishing communication boundaries while providing them with the clarity they need so that they know what happens next.
Know exactly what to put in your New Client Questionnaires including what information you need about your client's business, audience, offers, strategy, goals, and more (plus how to collect all of this information from them!)
See the streamlined workflow to managing onboarding a new client including contracts, invoicing, and questionnaires; content creation, review, and approval cycles; and how to deliver results and reports efficiently.
If you're just getting started as a social media manager, you don't need systems with fancy automations and all the bells and whistles. What you really need is a simple, easy-to-navigate content calendar for yourself and your clients to be able to communicate what you're working on and which phase of the creation process it's in - whether it's a draft, ready for review, under revision, approved or scheduled.
Not sure how to respond to last-minute revision requests, how to handle late payments, past due deadlines, or other sticky situations? Shanté has you covered with 30+ copy/paste scripts that you can use to communicate your policies and boundaries effectively and professionally - snarkiness not included. 😉
Have a client that's agreed to provide a positive testimonial but isn't sure what to say? Use these 4 easy-to-use templates so that their review can increase your likelihood to booking more clients!
Customizable Canva content templates that allows you to build an Instagram profile that is optimized with keyword SEO so that your ideal clients can easily find you - including bio formulas, story highlight scripts, and done-for-you posts - all created specifically to help you convert clients.
The classes are always enrolling - which means you can join and start watching the pre-recorded classes right away!
They're optional! Shanté provides feedback 3 different ways - either inside the course comments, during weekly feedback sessions, or during her weekly office hours (zoom call style!)
You’ll be given access the full class curriculum, plus get added to the exclusive SMMI Mentee Hub (the mentee community) so you can bounce ideas, ask questions, vent, celebrate and network with outside of class.