With everyone flocking to offer social media management services, you'd love to be able to set yourself apart by being able to create a social media marketing strategy for your clients that isn't just powerful, but it actually gets them results.
Plus, having clients gush about how impressed they are with the work you’ve been doing and how well your data-driven, market-researched strategies have been performing would be a huge confidence boost.
When your client strategies are backed by psychology and marketing principles that every brand from Target to Netflix to Rihanna use, you can be confident that you're able to get your clients actual results with no-fluff strategies.
Your current strategies are falling flat, and you have no idea why.
You're tired of trying different hacks and trends the social media gurus are telling you to try, and just want to find a reliable system that digs deep into the "why" and "how-to's."
You're a social media manager that wants to go that extra mile for your clients beyond posting, engaging, and scheduling (we're moving up to strategist $$$$!)
Every successful marketing strategy starts by answering this question, "What, specifically, are we trying to accomplish?" Discover which goals to realistically set for your clients, and how to select which metrics to serve as KPIs that are uniquely dependent on your client's industry and needs.
Get inside the thought process of your client's target audience so that you can discover exactly what your messaging should be in a way that sets your client apart from their competition by diving deep into pyschology, the hero's journey, storytelling, creating customer personas, and seeing real life examples of each.
Audit your client's account to determine what is and isn't working, and then use this to make data-driven decisions that will improve your content strategies. Discover what type of content is proven to get the most engagement (and see examples of each), learn how to apply a traditional marketing funnel into your content pillars/buckets/themes, utilize the 4 buyer personalities, and create a content calendar that speaks directly to your client's target audience, every time.
A quick reference sheet so that you know the exact roadmap to follow when creating a new marketing strategy for your clients including goals, KPIs, audience, competitors, audits, and more.
Use this 10 step checklist during your content creation phase to keep yourself organized and speed up your creative process.
Present your content strategy via a polished, professional Canva presentation that will impress even the most skeptical of clients. With 3 different design styles that can be 100% customized, you'll be able to walk your client through the strategy in a way that's easy to follow and prove that you've thought through every essential piece of their strategy.
Audit any social media account with this presentation template that highlights each section of the social media platform, identifies strengths and opportunities, and provides suggested objectives for moving forward.
The classes are always enrolling - which means you can join and start watching the pre-recorded classes right away!
They're optional! Shanté provides feedback 3 different ways - either inside the course comments, during weekly feedback sessions, or during her weekly office hours (zoom call style!)
You’ll be given access the full class curriculum, plus get added to the exclusive SMMI Mentee Hub (the mentee community) so you can bounce ideas, ask questions, vent, celebrate and network with outside of class.