You want someone to break insights down in a simple, and easy-to-follow way so that you can provide high-quality social media management services.
You'd love to be able to provide detailed results reports that your clients gush over.
You have no idea how to answer your client's questions about why their post performance is the way that it is.
Recognize and understand what each social media metric means, and how it relates to how your client's audience behavior. Shanté shares how to calculate metrics that are not offered through the app, such as engagement, amplification, and virality rates. You'll also be able to determine conversion rates in relation to video views, clicks, and follower growth.
The Key Performance Indicators (KPIs) that you use to measure your clients results will depend on their goals. You'll be able to quickly determine which KPIs you should use for your clients, and know how they rank against their competitors using industry benchmarks.
See the behind-the-scenes of what long-term client growth looks like, know when to expect a dip in performance, and communicate account performance to clients efficiently using Shanté's streamline workflow. You'll be able to make data-driven decisions to audit your client's content so that you know what attributed to their insights, whether it's visual, copy, hook, concept, or creative.
Easily discover which metrics you should be tracking based on the goals you've set for your clients with this handy cheatsheet.
A highly requested program favorite! Select from 3 pre-designed brands and create a custom presentation that communicates your client's KPIs, insights, objectives, and proposed updates alongside screenshots and branded charts.
A plug-n-play calculator to help you determine what you should set your client's objectives for with a specific timeline, whether they already know what target they want to reach or are open to your suggestions.
The classes are always enrolling - which means you can join and start watching the pre-recorded classes right away!
They're optional! Shanté provides feedback 3 different ways - either inside the course comments, during weekly feedback sessions, or during her weekly office hours (zoom call style!)
You’ll be given access the full class curriculum, plus get added to the exclusive SMMI Mentee Hub (the mentee community) so you can bounce ideas, ask questions, vent, celebrate and network with outside of class.