You're passionate about being a social media manager, but you aren't sure what to charge or how to build a package that people will want to buy.
You want to be able to address your client's unique needs with services that offer custom packages, while utilizing a done-for-you formula that calculates overhead, income tax AND your profitable hourly rate. (Plus, you'll pick all the money up off the table by appealing to your clients’ unique budget with your 3-tier offer suite and secret menu!)
You want to know how to make as much money as possible by utilizing tiered offers, secret menus, and contract lengths.
You're ready to have all the hard work done for you, with simple plug-n-play spreadsheets and formulas so that you don't have to do any math.
You want transparent, realistic guidance on how to build a package that sells and how to price it fairly based on your unique experience and needs.
We start by breaking down your current packages and building them back up to be both profitable and attractive to clients. You'll be utilizing systems and strategies that do the heavy lifting for you so that you can be clear and confident in your pricing, while getting paid what you deserve.
The prices you charge should be based on several personal factors like your desired income, expenses, and taxes - and what your client's goals are! With the plug-n-play calculator, you'll be able to calculate your standard hourly rate so that you can leverage it to easily build customizable packages. You'll also learn pricing psychology and how you should be presenting your packages to your clients so that they sell themselves.
Pick all the money off the table by having secret menu's and tiered offers that appeal to a wider range of clients so that you can increase your income, without having to double your workload. Shanté shares examples and best practices so that you can start making a profit right away.
When most self-employed social media managers sit down to the math, they realize that they're charging so little that they end up making less than minimum wage. Not only will this calculator do the heavy-lifting for you, but it will tell you exactly what you should be charging for your monthly retainer packages (or one-off services.)
Knowing the common expenses that most social media managers pay to operate their business is really helpful - especially when factoring them into your rates for maximum profitability! Shanté shares a list of common expenses from tools and software to insurance and taxes and more.
Presenting your packages in a way that is attractive to clients and clearly communicates the necessity of your services is part of providing an elevated client experience. When a potential client asks for information on your packages and pricing, you'll be able to send them your Pricing & Package Menu that will have them wanting to discuss details.
Potential clients want to know what they're getting out of the package exactly and why it will benefit them. This pre-written, proven copy goes far beyond listing the deliverables of the quantity of posts and number of platforms you're providing, and focuses on what your clients really want to know. These copy scripts have 3 different style scripts for each service description that you can copy/paste (formal, friendly, and punchy), or use as a base to make your own revisions to.
The classes are always enrolling - which means you can join and start watching the pre-recorded classes right away!
They're optional! Shanté provides feedback 3 different ways - either inside the course comments, during weekly feedback sessions, or during her weekly office hours (zoom call style!)
You’ll be given access the full class curriculum, plus get added to the exclusive SMMI Mentee Hub (the mentee community) so you can bounce ideas, ask questions, vent, celebrate and network with outside of class.