Here’s what you can expect from this episode:

If you’ve been on Instagram anywhere from 2019 to now, you would have heard the word niche and the advice that has left every marketing coaches lips about the pros of niching down for your business. The buzzword has left many social media managers, like yourself, confused about whether this is the right move for your business.

You would have also heard that if you are marketing to everyone, then you really are marketing to no one, but the type of niche you choose and when you decide to implement it can make or break the success of your social media management business.

So, should you niche down? In today’s episode, I explain what a niche is, what it would mean for your social media management business if you decided to head down that path, and whether (in my experienced opinion) you should do it or not. The last one may seem a little controversial, however, I’m here to give you the real deal when it comes to succeeding whether you are just starting out or have been in the social media game for a while. Listen here for my two cents!

Topics Covered on are you supposed to niche down as a social media manager:

  • What is considered a niche?
  • Pros and Cons to niching down
  • Why I advise against niching at first
  • How my niche evolved

Resources Mentioned:

Connect with Shanté:

Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

Some links on this page may contain affiliate links. This means that if you click through and make a purchase, I may receive a small commission at no additional cost to you.

Are You Supposed to Niche Down As A Social Media Manager?

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