Here’s what you can expect from this episode:

Are you ready to start creating and selling your own course? If you are looking for a way to scale without taking on more clients and growing a team, then this might be the solution for you. In this episode, I sit down with Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses, to dish on all things course creation.

We dive into creating a course as a social media manager, what you’ll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you’re going to sell it, and even pricing! 

Whether you’re battling burnout from the daily grind of social media management or simply looking for fresh ways to expand your brand, there is something here for you. Let’s dive in!

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Meet Kelsey:

Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. In 2020, months into the shut down and new motherhood, Kelsey planted the seed for what became a space for creatives to superbloom their own brands. By year two she grew her creative studio to a multi-six-figure business and then, she shut it down. Today, utilizing her background in content marketing in the music industry, and her knack for community building, she pivoted to being a brand leader and mentor for creatives worldwide.

She believes in Planting The Seed Before You’re Ready, Celebrating The Squiggly Parts Of Brand Growth and that Only “Right” Way Is Your Own Way. Her best-selling programs are Grow Your Own Brand – helping creatives cultivate a Point Of View + and Offer Garden and Launch Your Own Way, helping them grow a marketing machine in their business.

She lives in Australia with her husband and son.

Topics covered on creating and selling your own course:

  • How to know when is the right time to start a course
  • How to find your unique point of view and approach to create a course that is not able to just be Googled
  • Why you should launch something beta before you launch the full course
  • What to consider when pricing your course and how to use transformation-based pricing
  • The energy and mindset shift required to go from ‘1 to 1’ to ‘1 to many’
  • Prioritizing building your brand and putting a marketing campaign behind your offers

Resources Mentioned:

Connect with Kelsey:

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Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is a podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

Some links on this page may contain affiliate links. This means that if you click through and make a purchase, I may receive a small commission at no additional cost to you.

Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager

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