Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager [ep.63]



February 9, 2024



Here’s what to expect from this episode:

Would you believe me if I told you that it is possible to work with a celebrity client? What started as a tween dream for our guest Cassie Petrey turned into reality as she got to work with the iconic Backstreet Boys. And she is going to dish on how you can do the same.

In this episode, we dive into the specifics of Cassie’s role – what does a day in her life look like, and how did she start her journey in this niche field? We’ll get an insider’s view of the behind-the-scenes of working with artists and how to land your dream celeb client.

This is a rare opportunity to explore the world of celebrity social media management. So let’s dive in and uncover the secrets to making your dream celebrity client a reality.

Meet Cassie:

Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

Topics covered on landing your dream celebrity client:

  • What tasks are performed as a social media manager for artists and music-centric entities
  • How our role as social media managers has evolved from handling posting mechanics to providing strategy and marketing guidance to artists
  • The current Instagram features that are working well for music-centric content
  • The value of networking and building relationships with potential clients rather than pursuing aggressive sales pitches

Resources Mentioned:

Connect with Cassie:

Connect with Shanté:

Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

Some links on this page may contain affiliate links. This means that if you click through and make a purchase, I may receive a small commission at no additional cost to you.

Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager

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