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Here’s what to expect from this episode:

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. 

We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.

Meet Katelyn: 

Katelyn Rhoades is your social media BFF, host of the Call Her Creator podcast, and CEO of Enfluence Marketing Studio. Katelyn is dedicated to giving your business the spotlight it deserves online, she transforms passions into profit powerhouses through the magic of Social Media Marketing.

With 15+ years of expertise, Katelyn’s strategies weave storytelling and video marketing to captivate audiences around the world. A skilled communicator, she shares her insights on stages across the nation and has been featured as a Top Instagram Coach for 2024!

Topics covered:

• What our thoughts are when it comes to doing remixes and their impact on content creators
• What ethical practices to be aware of when it comes to remixing content and putting your own spin on it
• Katelyn shares her advice on testing original content formats like talking head videos and longer content instead of relying solely on trends and short-form content
• How this change will impact Instagram’s algorithm on how content will be ranked to give equal opportunities to creators regardless of follower count
• Instagram’s plan to credit original creators and recommend their content over reposts

Resources Mentioned:

• Check out Adam Mosseri’s Instagram announcement about rewarding original content
• Check out the Creators post on Instagram about how they are now classifying rankings 
• Sign up to my FREE Sugarpunch Community for Social Media Managers
• Shop Classes for Social Media Managers
• Resources for Dealing with Difficult Clients as a Social Media Manager
• Resources for the Overwhelmed Social Media Manager
• Resources for the Social Media Manager Just Getting Started
• Download my FREE Guide: Best Places to Get More Social Media Management Clients
• Shop my Done-For-You Templates for Social Media Managers

Connect with Katelyn:

• Visit her website
• Follow her on Instagram @socialmarketingqueen
• Listen to her podcast, Call Her Creator
• Check out her YouTube

Connect with Shanté:

• Book a free call to discuss how we can work together
• Connect with me on Instagram @sugarpunchmarketing

Related Episodes:

• Episode 28: Staying Organized and On Top of Social Media Changes with Shelly Terry
• Episode 25: The Strategy To Increase Visibility for Your Social Media Management Clients
• Episode 15: Get Your Social Media Management Client’s Content Seen By Harnessing the Power of SEO

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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