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Here’s what you can expect from this episode:

Are you ready to fast-track your client’s Instagram growth and reach their ideal audience sooner? Then, it’s time to start exploring paid ads. 

In the episode, I’ll dive deep into why paid ads are a powerful tool for targeting specific demographics like local audiences or niche markets. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion. Plus, I’ll share some tips on how to test these strategies responsibly before fully implementing them for your clients.

Tune in to part five of our Visibility Strategy Series and discover how to speed up your client’s Instagram account growth.

Topics Covered on paid ads:

• What niche running paid ads is helpful for and how to decide the best time to start running paid ads for your clients 
• Why you need to use the Meta Business Suite and not the Instagram app to set up your ads
• The importance of your client having their own Ads Manager account and giving you the permissions required
• How to select the right type of content for your ad
• Why you need to make sure that your content follows Instagram’s policies, especially concerning licensed audio
• Strategies you can use to create a conversion-optimized Instagram profile

Resources Mentioned:

• Enrol in the Metrics Masterclass 
• Learn more about the Social Media Manager Incubator
• Sign up to my FREE Sugarpunch Community for Social Media Managers
• Shop Classes for Social Media Managers
• Resources for Dealing with Difficult Clients as a Social Media Manager
• Resources for the Overwhelmed Social Media Manager
• Resources for the Social Media Manager Just Getting Started
• Download my FREE Guide: Best Places to Get More Social Media Management Clients
• Shop my Done-For-You Templates for Social Media Managers

Connect with Shanté:

• Book a free call to discuss how we can work together 
• Connect with me on Instagram @sugarpunchmarketing

Related Episodes:

• Episode 74: The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series
• Episode 73: The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series
• Episode 72: Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series
• Episode 71: Writing Hooks That Don’t Suck | Visibility Strategy Series
• Episode 70: The Two Laura’s On: Running Paid Ads (Successfully!) for Social Media Management Clients

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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