Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series [ep. 72]



April 12, 2024



Here’s what you can expect from this episode:

Are you struggling to create engaging social media videos? In part two of our Visibility Strategy Series, I am discussing the ins and outs of video creation to help you level up your content game!

We’ll start with the basics, like video quality and platform-specific considerations. Then, I’ll also share my favorite editing tools for the more advanced video editor! So tune in, and let’s level up your video marketing game! 

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Topics covered on social media videos:

  • The differences in resolution and how it impacts visual detail
  • The role frame rate plays in providing smoother motion
  • Tips for adding text to short-form videos, including the importance of concise and readable text
  • What is pattern breaking and how to use it to capture the viewer’s attention
  • What you need to consider in video content including the impact of format, file size, and user interface

Resources Mentioned:

Connect with Shanté:

Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

Some links on this page may contain affiliate links. This means that if you click through and make a purchase, I may receive a small commission at no additional cost to you.

Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

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