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Here’s what you can expect from this episode:

Are you struggling to capture your audience’s attention with your social media content? Do you want to learn the art of crafting hooks that leave your followers wanting more? In part one of our new five-part visibility strategy series, I am sharing with you how to write hooks that don’t suck! 

We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Let’s dive into this episode and start breathing new life into your hook writing.

Topics covered on writing hooks:

• What is a hook when it comes to marketing
• The difference between hooks and pattern breaking in video content
• Examples of common hooks
• What many social media managers get wrong when it comes to writing hooks
• Why you need to pay attention to the length of your hook
• How to write a hook that is the right length and can capture a viewer’s attention
• Where to find hook inspiration

Resources Mentioned:

• Follow @mahacopyco on Instagram 
• Check out my Content Creation Bootcamp 
• Check out TikTok Creative Library 
• Sign up to my FREE Sugarpunch Community for Social Media Managers
• Shop Classes for Social Media Managers
• Resources for Dealing with Difficult Clients as a Social Media Manager
• Resources for the Overwhelmed Social Media Manager
• Resources for the Social Media Manager Just Getting Started
• Download my FREE Guide: Best Places to Get More Social Media Management Clients
• Shop my Done-For-You Templates for Social Media Managers

Connect with Shanté:

• Book a free call to discuss how we can work together 
• Connect with me on Instagram @sugarpunchmarketing

Related Episodes:

• Tune in to the Visibility Strategy Series playlist
• Episode 55: Caroline Langdon on the Marketer’s Secret Weapon: Curiosity & Storytelling
• Episode 29: The Secret to Staying Creative as a Social Media Manager with Mya Shell of Cloud Campaign
• Episode 25: The Strategy To Increase Visibility for Your Social Media Management Clients

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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