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Here’s what to expect from this episode:

Struggling with content that doesn’t resonate with your audience? Feeling like your posts are just disappearing into the void? It’s time to turn the tables with the art of storytelling in content. I had an amazing conversation with Caroline Langdon, a social media marketing expert who’s mastered the craft of storytelling, and trust me, it’s a discussion you can’t afford to miss.

Together, we delve into how storytelling can elevate your content, creating connections with your audience that go beyond the screen. Caroline and I also reveal our top book recommendations for marketers, packed with insights to revolutionize your approach.

This episode is a treasure trove of practical tips, inspiring examples, and some fun along the way. Whether you’re a marketing veteran or just starting out, there’s something here to spark a transformation in your work. So, settle in and join us as we explore the power of storytelling in content and so much more!

Meet Caroline:

Caroline is the founder of Impact Media, a social media marketing expert who has helped businesses of all sizes grow their reach and engagement on social media. She specializes in innovative and ambitious strategy for socials and email marketing to create meaningful brand connections.

Topics covered on the marketer’s secret weapon of curiosity and storytelling:

• What storytelling and content actually mean
• How to use storytelling in marketing to attract, engage, and retain consumers
• Understanding the buyer’s journey and what is top-of-funnel content in attracting attention
• Caroline walks you through how to create a post that hooks people into your story and how to craft your caption on how you can solve their problem 
• How to easily weave storytelling into your content
• Exploring the human brain’s curiosity and engagement with content
• What the difference is between sharing ‘good tips’ versus actually making sales
• How to frame content (like ‘tips’) differently to make them storytelling

Resources Mentioned:

• The 12 Week Year by Brian P. Moran and Michael Lennington
• Building a Story Brand by Donald Miller
• Using Behavioral Science in Marketing by Nancy Harhut
• Check out @sociallyybri for storytelling content examples
• Sign up to my FREE Sugarpunch Community for Social Media Managers
• Learn more about my Social Media Manager Incubator Program Suite
• Resources for Dealing with Difficult Clients as a Social Media Manager
• Resources for the Overwhelmed Social Media Manager
• Resources for the Social Media Manager Just Getting Started
• Download my FREE Guide: Best Places to Get More Social Media Management Clients
• Shop my Done-For-You Templates for Social Media Managers

Connect with Caroline:

• Follow her on Instagram @impactmediahouse
• Join her Weekly Newsletter – Get weekly social media tips! 
• Join the Impact Content Calendar – Weekly strategy & content prompts.

Connect with Shanté:

• Book a free call to discuss how we can work together
• Connect with me on Instagram @sugarpunchmarketing

Related Episodes:

• Tune in to the Social Media Strategy Playlist
• Episode 54: Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together 
• Episode 35: Successfully Leaving Your 9-5 To Build A Social Media Management Business With Alyece Smith
• Episode 29: Mya Shell of Cloud Campaign On: The Secret to Staying Creative as a Social Media Manager

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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