The Two Laura’s On: Running Paid Ads (Successfully!) for Social Media Management Clients [ep. 70]

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March 29, 2024

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Here’s what to expect from this episode:

Are you ready to start running paid ads as a service for your clients? Well before you do you have to listen to this episode. I am joined by the Two Lauras to dive into what you need to know before you start offering paid ads as a service. 

In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings.

I am so excited to share this conversation with you, it is a goldmine for any social media manager looking to expand their services and make an impact. Get ready for a deep dive into the world of social media ads with the Two Lauras. Let’s dive in!

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Meet The Two Lauras:

The two Lauras are the kind of straight-talking people you want in your life if you work in social media, since 2019 they’ve trained over 4000 freelancers to help them become better marketers and make more money as social media managers. They’re the hosts of JFDI with the two Lauras, a weekly podcast where they share tips and advice but also rant about the state of social media while drinking diet coke in their cold UK-based offices.

When they’re not in Canva writing their next deep dive Instagram post or in their membership answering their member’s questions and sharing gifs of Chris Hemsworth they’re busy parents juggling life and business.

With 4 kids between them, the two Lauras know all too well how tricky it can be trying to raise kids and bring in an income and with Laura Moore’s son being severely disabled they certainly have to juggle more than the average person but their first-hand experience means they’re big believers in building success on your terms, whatever that looks like.

Topics covered on running paid ads:

  • The importance of defining success as the freedom to choose how to spend time
  • Why it’s essential for social media managers to have the opportunity to learn ads
  • The potential to increase income and the flexibility of managing ads compared to organic social media work
  • The common mistakes they see in running ads
  • Their recommended approaches for charging clients for managing their ads

Resources Mentioned:

Connect with The Two Lauras:

Connect with Shanté:

Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients

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