Here’s what you can expect from this episode:

Full disclosure: this episode may not be for everyone. I am going to dive deep into the financials of my business. So if you’re curious about the real numbers and decisions behind a successful social media management business, then you’re in the right place. I’m opening up about my 2023 – revealing exactly what my business earned and how every dollar was spent.

I’ll also share the valuable lessons I’ve learned and discuss the investments I made, successful and unsuccessful. I’ll detail the tough decisions and also touch on the less exciting aspects of business management.

Whether you’re here for inspiration, insight, or just plain curiosity, join me in this candid episode as I get personal about the finances of my business. Let’s dive in!

Topics covered on social media management business:

  • A review of my 2023 goals and what I actually achieved 
  • What challenges I faced managing team members and the learning experience of having to fire someone for the first time
  • The results I got from expanding my agency’s services to a higher level more comprehensive service 
  • Why I hired a chief financial officer for better financial management
  • What I learned about brand partnerships and why it isn’t for me right now
  • Dealing with getting fired by three of my biggest packaged clients, firing a client for not trusting in my expertise and getting ghosted by others
  • What I am doing to continue to look after my mental health
  • A breakdown of exactly where my sales came from, how much revenue I made where my business expenses went to and how much profit I actually made
  • What my plans and goals are for 2024

Resources Mentioned:

Connect with Shanté:

Related Episodes:

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

Some links on this page may contain affiliate links. This means that if you click through and make a purchase, I may receive a small commission at no additional cost to you.

Uncensored: How 2023 Went for My Social Media Management Business

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