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Here’s what you can expect from this episode:

Hands up if you have ever found it hard to obtain the necessary content from your client. Well, my friends, me too. And I am going to share with you what you can do to alleviate some of this pressure on not only yourself, but your client too! 

I will cover how to own your role as a social media expert without feeling the need to become an expert in your client’s industry. I will share actionable techniques for extracting valuable content from your clients, as well as using their current resources, such as leveraging existing blogs, videos, and transcripts to create engaging social media content.

So get ready for the pep talk you need to start approaching your clients for content. Let’s dive in! 

Topics Covered:

• Shifting the mindset of feeling you have to be an expert in all industries to be able to produce content for your clients and what you can be doing instead
• How to utilize a client’s current content on their social media
• Using video interviews and transcripts to pull social media content 
• Reframing your thinking to being the account ‘babysitter’, not the ‘parent’ 
• Practical ways to work with your client for content, including fill-in-the-blank captions

Resources Mentioned:

• Learn more about the transcription tool, otter.ai
• Learn more about the video recording platform, Loom
• Sign up to my FREE Sugarpunch Community for Social Media Managers
• Learn more about my Social Media Manager Incubator Program Suite
• Resources for Dealing with Difficult Clients as a Social Media Manager
• Resources for the Overwhelmed Social Media Manager
• Resources for the Social Media Manager Just Getting Started
• Download my FREE Guide: Best Places to Get More Social Media Management Clients
• Shop my Done-For-You Templates for Social Media Managers

Connect with Shanté:

• Book a free call to discuss how we can work together 
• Connect with me on Instagram @sugarpunchmarketing

Related Episodes:

• Tune into the Handling Difficult Clients Playlist
• Episode 30: When Clients Go Rogue: How to Successfully Handle a Social Media Management Client That Posts On Their Own
• Episode 23: Q&A: Communicating Realistic Social Media Growth to Clients, Crappy Text Messages, Getting Content Out of Stubborn Clients, & More
• Episode 13: What to Post, Dealing with Bossy Clients, Where to Find Clients That Can Afford Hiring a Social Media Manager + More!

More about Social Media Manager Confidential:

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that’s me) and my guests will share strategies & content tips, what we do and don’t love about working in the industry, and give transparent advice about running a social media management business. We’re dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You’ll learn, you’ll laugh, and you’ll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own.

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