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Social Media Manager Confidential Podcast

"Best podcast for social media management business owners and entrepreneurs"
– Sarah Maloy, VP Marketing, Loomly

Your Guide to Running a Social Media Management Business—Burnout Not Included

Social media management moves fast, and burnout is all too common—but it doesn’t have to be.

Social Media Manager Confidential is your go-to for real talk, practical tips, and insider knowledge to help you stay ahead, protect your well-being, and build a business that lets you live life on your terms—whether you’re juggling kids at home or living out your Emily in Paris dreams.

Shanté Gorman, host of Social Media Manager Confidential, sits on a chair ready to share insights for social media managers. This podcast episode focuses on authentic content strategies.

Connect with me:

I saw the need for a space where the real, hard work behind social media management is acknowledged and supported. That’s why I created this podcast.

Here, we blend insightful advice with genuine, playful conversations. We explore the realities of succeeding in this field—sharing practical tips, personal stories, and a few laughs along the way.

Think of me as your big sister in the social media world, offering protective guidance and honest advice. Along with my guests, who bring their own experiences and expertise, I’m here to help you navigate the challenges and provide support with a refreshing perspective.

In an industry full of flashy promises and exaggerated claims, it’s easy to feel overwhelmed and underappreciated. 

Shanté Gorman, host of Social Media Manager Confidential, leans playfully against a lamppost outdoors. A glimpse into the podcast host’s personality, sharing insights for social media managers.

Hey, I’m Shanté! My journey started as a single mom of two, juggling freelance social media management just to make ends meet. Before long, I went full-time and hit six figures in my second year.

Meet Your Host Big Sister

Downloads

60k+

top ranking podcast on spotify

#1

Top in Apple Podcasts: entrepreneurial content

120

Top 5% of Podcasts Worldwide

5%

Handling Your Finances As A Social Media Manager

All Things Social Media Strategy

How To Handle Difficult Clients

How To Get Clients As A Social Media Manager

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Catch Up On Our Newest Episodes

Get fresh insights, valuable takeaways, and engaging discussions to stay ahead in social media management.

Social Media Audit Template: 8-Step Framework That Converts Prospects

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Social Media Audit Template: 8-Step Framework That Converts Prospects

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Social Media Audit Template: 8-Step Framework That Converts Prospects

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Catch Up On Our Newest Episodes

Get fresh insights, valuable takeaways, and engaging discussions to stay ahead in social media management.

Freelance Social Media Manager Toolkit: Templates & Systems to Book More Clients

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Freelance Social Media Manager Toolkit: Templates & Systems to Book More Clients

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Freelance Social Media Manager Toolkit: Templates & Systems to Book More Clients

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see all episodes

Catch Up On Our Newest Episodes

Get fresh insights, valuable takeaways, and engaging discussions to stay ahead in social media management.

How to Set Client Expectations as a Social Media Manager: Scripts + Timeline (2025)

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How to Set Client Expectations as a Social Media Manager: Scripts + Timeline (2025)

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How to Set Client Expectations as a Social Media Manager: Scripts + Timeline (2025)

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Social Media Managers Can't Get Enough

Quick love notes we've received from our listeners

The good, the bad, the ugly and the REAL of social media

I've been waiting for a podcast like this to come! There's no gate keeping, no "once you buy my course you'll get ALL the details". This is the real tea on how to get your social media management BUSINESS off the ground

My go-to social media mentor!

Shanté is amazing! With so many SMM mentors/coaches in the space, it was hard to know who to follow and learn from. Once I met Shanté I knew right away she was going to make a difference in my own SMM business! Always a wealth of knowledge and an amazing human in general! If you're looking to take your SMM business to the next level, Shanté is key!

Best Social Media Management Podcast

I’ve been in social media/communications for over a decade. Started listening after starting my own business this year. I learn from every episode of this show. I appreciate the approach and the commitment to inclusivity and accessibility, and the strategies discussed aligned with mine. I’ve tried many other social media podcasts, and without a doubt, this one is the best

Looking for more free resources?

The SMM Back Office has 7 years of Shanté's best templates, trainings, and field notes—all organized by topic. Every resource that's helped social media managers build profitable SMM businesses.

THE SOCIAL MEDIA MANAGER WEEKLY

a curated blend of insider updates, expert tips, and personal insights from our Founder-CEO

The SMM Weekly is designed to help you grow your social media management business with confidence.

Subscribe for a healthy dose of transparency and guidance delivered directly to your inbox.